Costs, Phases and Deliverables
Below you'll see a detailed outline of deliverables and fees for the associated activities. In addition, Azai Studios recommends earmarking an estimated $5,000 - $15,000 to put towards additional asset development to be defined mid-way through the project. This can be for additional creative such as motion graphics, illustrations and/or video. We feel that it's important to earmark these funds, and are conscious of the targeted cap for this initial phase of work and establishment of your brand.
For the deliverables listed within this document, Client will pay Azai Studios the following amounts. If additional deliverables or activities are required, additional fees may be incurred. All overages and out-of-pocket expenses will be approved beforehand by Client.
Cost Breakdown
Account Creation and Setup
$1,500 on-time fee
Monthly Retainer Costs
Ad Spend $1,500 - 5,000
$2,000 / month
Ad Spend $5,001 - 10,000
$3,000 / month
Ad Spend $50,001+
10% of total AdSpend / month
Schedules:
Minimum 3 Month Engagements
Phase 1 →
Account Creation & Setup
Azai Studios will define and set up each account necessary to launch our campaigns
Assumptions
- Up to a max fo 3 account setups
Full Deliverables
Google AdWords
- Our team will help create and set up your google ad accounts and ensure all the proper tracing and tracking is set.
- Google Analytics & Conversion Tracking
- Google Tag Manager
Facebook/Instagram Ads Manager
- Our team will help create and set up your Facebook Ads Manager accounts and ensure all the proper tracing and tracking is set.
- FB Pixel installation and testing
MailChimp Optional
Reddit Ads Optional
Twitter Ads Optional
Phase 2 →
Discovery, Insights, Strategy
Every memorable advertising campaign starts with a strong insight. For starters, insight is a universal truth about why a particular consumer behavior exists—from why people like expensive clothes to why kids like colorful toys. The job of an advertising agency, on the other hand, is to respond to this insight with a big idea. Our team will do a deep dive to figure out how we can best target your customer, on which channel and how.
Assumptions
- Client to provide all access to historic and current data (analytics, reports, trends and research reports)
- Client provides all access to current content and copy docs
- Agency may need to purchase industry specific reports in order to provide industry specific insights
Full Deliverables
Defining Goals:
- SMART: specific, measurable, attainable, realistic, and time-bound. Just like the acronym suggests, a SMART objective is well thought out and crafted with consideration. It keeps you focused on the path to reaching your goal and helps you avoid logistical or strategic pitfalls. Set a SMART objective that describes why you are running the campaign and what you hope to accomplish. Key questions to answer include: What customer behavior are you trying to change? What will that do for the business?
Define KPIs:
- Determine the key performance indicators (KPIs) you’ll use to evaluate the success of your campaign. KPIs are the metrics that you identify as most important for tracking performance against your stated objective. All KPIs are metrics, but not all metrics are KPIs. Consider: What are the top one to three metrics that address, “Did we reach our objective?”?
Segmenting your target audience:
- Know who you want to address, what their tastes, needs, or preferences are, where are you looking to meet their expectations, etc. This is the time to create your buyer persona.
Positioning:
- To achieve proper positioning, it's crucial that you are very clear (and reach your audience in the same way) about what your value proposition is and what it entails. In short, it’s why the consumer should choose you and not the competition. You need to know how you’re going to communicate your unique value proposition and how to do so appropriately in the channels where your audience is present (social media, blogs, email marketing, and more).
Keyword Research:
- Our team will deep dive into keyword research and see which keywords we can target to achieve the highest ROAS for each campaign.
Content strategy:
- This is important for creating, distributing, and managing original content that attracts users and positions the brand as referential in users' top of mind. Besides, you also have to map out a specific communications plan for every channel. Some of the tools we use to execute this strategy are
Phase 3 →
Design & Execution
For a campaign to be successful, we will need to come up with the appropriate ad copy, design, and execution on each ad channel. Our team will take everything we learned and strategized from Phase 2 and execute it during this phase.
Assumptions
- Two (2) rounds of revision provided per presentation
- Up to 10 Ad Sets per platform
- Up to 2 Ad Platforms (i.e Google, Facebook Ads Manager)
- Art buying as needed
Full Deliverables
Ad Copy
Ad copy is designed to get the reader to respond or take action. The goal of ad copy is to increase conversion rates and profits. Ad copy achieves this by highlighting the key components of a product or service and communicating them to potential customers in a way they can relate to. When used properly, ad copy is very powerful and effective.
Each advertisement our team will come up with copy, voice, tone and personality catered to each ad and channel.
Ad Design
Our team will come up with the designs for each Ad. We will leverage all of your current brand attributes, photography, graphics, animations and/or videos assets to come up with the Ads. Each ad will be formatted for each specific channel.
Ad Campaign Setup & Launch
Our team will set up and create each campaign to run on the appropriate channels. We will set the target audiences, demographics and psychographics defined in our strategy phase. We will place all Ad Creative and Copy into each appropriate channel. Our team will link your Google Ads account to conversion metrics which we can track on Google Analytics. For Facebook and Instagram Ads, our team will install and test the appropriate Facebook Pixels.
Google Search, Display Network, Shopping
Facebook Ads Manager (Facebook & Instagram)
Phase 4 →
Reporting, optimization and tweaks
Once our ad campaigns have launched, our team will need to monitor each ad set to A/B test and optimize. This ensures we can strategically allocate the defined budgets towards the ad sets which are performing better.
Assumptions
- Monthly reporting on ad spend and key performance indicators.
- Weekly ad account optimizations.
Full Deliverables
Ad spend and metric reporting
Our team will prepare a live dashboard which will allow us to view metric and KPIs for each campaign.
Ad A/B Testing
A/B testing, also called split testing, is a tactic by which we find out which ad headlines, body copy, images, call-to-actions, or a combination of the above work best for your target audience. Moreover, we can experiment with several audiences and ad placements to know who’s our perfect audience and which placements they can be reached with.
