DEO New York
Research, Brand Strategy, Visual Identity Design Systems, Print & Package Design, Website Design & Development
Azai Studios New York
Proprietary & Confidential
The enclosed material is proprietary to Azai Studios. The material presented in this document may not be disclosed in any form or manner to anyone other than the addressee(s) and employees or authorized representatives of the firm/client.
On the website that follows, we’re pleased to share an overview of our understanding of the opportunity and our initial thoughts on how we could partner together in developing your new brand, digital touchpoints, and its foundational footprint.
Launched in 2015 by Harji Singh, Azai Studios works with people and businesses to help them in the creation or evolution of their brand experience. We at Azai Studios apply creative and technical thought to deliver effective, sustainable, and inspiring design solutions at scale.
Now as a global agency with team members in New York City, Dubai, and Riga, we seek out diverse opportunities that celebrate cultural diversity and expression. Our reach across continents allows us to work in different time zones, and to collaborate with talent from around the world, all to provide our clients with top quality work. We could continue on in agency jargon but we figured we’d get to the important stuff…
We're a small agency, and we're proud of that.
It's not always about the numbers, and we’re only as good as our last project. It lets us to say no to the projects that don't fit our ethos and allows us to be more transparent - because we can.
That's not a thing many agencies brag about, but we love it. We are a tight-knit team. All of us come from larger agency backgrounds, so we’ve seen may pain-points from client-side to agency-side.
We learned that when you work with big agencies, a lot of the time there are things that get in the way of simply doing the best work. Being the small lets us keep the focus on the work itself, and away from the mundane. It lets us be less bureaucratic, which enables out-of-the-box thinking.
Being small lets our clients work directly with our account executives and creative directors.
Being agile lets us be as lean as our clients, stay fast, always adapt, always be there and on top of things. Startup ethos, enterprise results.
Being global allows us to leverage our network of professionals to ensure every project is a home run hit.
Below you'll see a detailed outline of deliverables and fees for the associated activities. In addition, Azai Studios recommends earmarking an estimated $25,000 - $75,500 to put towards additional asset development to be defined mid-way through the project. This can be for additional creative such as motion graphics, illustrations and/or video. We feel that it's important to earmark these funds, and are conscious of the targeted cap for this initial phase of work and establishment of your brand.
For the deliverables listed within this document, Client will pay Azai Studios the following amounts. If additional deliverables or activities are required, additional fees may be incurred. All overages and out-of-pocket expenses will be approved beforehand by Client.
This estimate is given with timely approvals. The formal SOW to follow will encompass a more detailed timeline created with client feedback to account for any days off or suggestions. At project kick off, our team provides a fully web-based interactive timeline gantt chart.
Full interactive timeline delivered upon SOW draft.
Brand Strategy, Identity Design, Website Design
The current visual language of sustainability and green energy is built on clichés. Sweden's biggest solar energy company - SVEASolar wanted to position away from this, giving us an opportunity to fully rebrand SVEA and provide a new strategic angle - PowerShift. Agencies partnered to developed a distinct visual system playing with the notion of ‘power’. This allowed them to create a suite of visual assets that are fresh, bright and forward thinking. Combining the bright electric visual style with the bold product imagery allowed SVEA Solar to sit strategically between creativity and technology. The creative was rolled out across all channels, including the digital platform, brand platform, copywriting, the app and product imagery.
Brand Strategy, Identity Design, Package Design, Website Design
OM is a high-quality, clean beauty cosmetics brand that develops and produces all of its products in southern Germany. They approached us to create a comprehensive corporate identity including brand strategy and narrative, packaging and content creation for their first skincare range. It was important that we channel the quality and purity of the ingredients in the components that make up the brand. From the beginning, we wanted to create an identity that would put all the weight on the quality of materials, be as transparent and natural as possible, and would invite scrutiny and deconstruction. A somewhat architectural approach.
Strategy, Visual idenity Design, Package Design, Website & Digital Marketing
Ritual is new kind of health technology company that’s reinventing the products that women use every single day. Their debut product—an essential daily vitamin—boasts completely traceable and transparent ingredients so you know exactly what you’re swallowing.
The founder was looking for soup-to-nuts creative vision and execution for the brand identity, website, packaging and art direction. There was much to do so we brought on a friend and fellow designer, Jess Yan, to help build out Ritual's launch alongside us. As Ritual grew, we led all creative fronts as Creative Director to help scale the company and fortify the brand and customer journey. We continue to build Ritual today as consultant on high-level initiatives and campaigns.
Strategy, Branding, E-commerce Web Design, Art direction, Package Design, Content
Along side the brands internal creative teams, Azai Studios was awarded the opportunity to re-vamp Conserva Collective's brand, product and digital presence. Our team took on this project with a new brand strategy, positioning, a fresh visual identity, art directed content, and a fully custom e-commerce platform. Tying it all to speak to their customer was the primary goal of this brief. Outcome? With an above-average conversion rate, their new brand and e-commerce increased sales by over 44% within the first two quarters.
Conserva Collective had a 10x multiple on their branding investment. An above industry avg 4.78% Conversion Rate | < 35% Bounce Rate
Waypoint Hotels & Resorts
Brand Strategy, Identity Design, Website Design
Refreshing the brand visual identity by returning to its simple, mid-century roots. Create a brand that looks timeless because it actually is. Waypoint was created after a long time of dreaming for having a hotel that stands for fascinating experience and there was no other place that has that deep of pleasure more than lebanon
Brand Strategy, Identity Design, Content, Website Design
On the Polish coast, Dune Resort is the equivalent of luxury. Located just by the seaside promenade, the spectacular building complex of 330 apartments has a direct access to sandy beaches. One cannot help but picture the summer mansions of the Cote d’Azur or the ones in the sunny state of California. The project is run by a Norwegian investor – Frimus Group. The modern architecture inspired by the seaside scenery has become an inherent part of the surrounding sandy dunes. The open spaces intensify the feeling of community with nature, and the apartments with a direct access to the beach and overlooking the Baltic Sea provide intimacy and independence. Attention to detail, use of first-rate materials and natural colours – all this reflects the unique elegance as well as the Scandinavian simplicity characteristic of these apartments. Beige, grey and white as the dominant colours, combined with noble timber species and high quality stone evoke the feeling of peace and harmony.
Founder & Creative Director
Harji has over a decade of experience working in branding, marketing, and content production. He started working in the creative field at visual communication and design agency, where he discovered the ins and outs of building brands. He's worked with several noteworthy companies, from Microsoft to Invesco Advisors, McLaren Automotive to Nespresso.
Through his career, Harji was able to work in a wide range of industries spanning from financial services, to real estate, to hospitality, to tech, fashion, automotive, and luxury brands. After working his way up to Creative Director at BBDO group, he ventured onto founding his own Creative Agency. With award-winning work and teams in New York, Dubai, and Riga, his focus remains on creating brands that drive businesses forward.
Krists is a Birmingham City University graduate with 8 years of experience in graphic design, creating visual identities and design systems for various clients both locally and internationally. He is the founder of brand guideline tool Corebook and internationally published project 21wallpaper. Krists joined the Azai Studios team in 2017 and is now the head of Design. Krists is also the studio lead for Azai Studios Riga.
With her global media agency experience, Japna brings a diverse background working across multiple disciplines ranging from Research and Consumer Segmentation to Brand strategy and quantifying campaign success through Measurement solutions. She brings years of experience working with an impressive portfolio of clients, from Fortune 500 companies to smaller start-up brands. Japna now handles all client Accounts and Strategy at Azai Studio's New York City office.
Azai Studios will draft a proposal based on the list of required services and send it to the Client main contact person.
Azai Studios works on drafting a full Master Service Agreement and Statement Of Work and sends to client for signature along with 1st invoice.
Project Kickoff meeting.