Phases, Deliverables, Costs
Below you'll see a detailed outline of deliverables and fees for the associated activities. In addition, Azai Studios recommends earmarking an estimated $5,000 - $10,500 to put towards additional asset development to be defined mid-way through the project. This can be for additional creative such as motion graphics, illustrations and/or video. We feel that it's important to earmark these funds, and are conscious of the targeted cap for this initial phase of work and establishment of your brand.
For the deliverables listed within this document, Client will pay Azai Studios the following amounts. If additional deliverables or activities are required, additional fees may be incurred. All overages and out-of-pocket expenses will be approved beforehand by Client.
As such, and with interest in a fruitful longterm partnership, Azai Studios would like to extend a 15% special cost reduction on the total to ensure budget availability for key supporting assets.
Phase 1 →
Go-To-Market Strategy
Total Cost $4,500
The Go-To-Market Strategy gives a top level overview of the company's brand, vision, mission, positioning and messaging, in addition to investor/client personas, competitive analysis, industry landscape and marketing strategy.
Assumptions
- Client to provide all access to historic and current data (analytics, reports, trends and research reports)
- Agency may need to purchase industry specific reports in order to provide industry specific insights
Full Deliverables
One (1) full brand Creative Brief & Strategy deck
- Competitor analysis (a look at immediate, luxury, mass and low tier competitors in the marketplace) and industry trends
- Business Objective
- Marketing Objective
- Brand Challenge
- Market Context
- Brand Strategy
- Strategic Insight
- Brand Mission
- Brand Slogan
- Uniqueness
- Industry Communication
- Brand Communication Touchpoints
- Brand Values
- Target Audience Hypothetical Personas
- Strategy Execution
- Brand Messages
- Customer Journey
- Communication Activities
- Activity Planning
- Activity Split
Phase 2 →
Visual Identity Design
Total Cost $10,500
We'll work together on building a brand identity and collateral that stands out in the marketplace. This phase aims to set the look and feel of the brand and how that rolls out across all digital, print, and experiential touchpoints. We want to create a brand system that can grow with the organization. Azai Studios builds out a fully custom digital brand guidelines which our clients can access at anytime.
Below is a link to our most recent digital brand guideline example.
Link: guidelines.azaistudios.com/trulysecure
Assumptions
- Two (2) rounds of revision provided per presentation.
- Client provides budget of what they wish to spend on printing and signage fabrication so Agency can specify the correct paper and production vendor.
- Art buying as needed.
- Written client feedback at each round, including a selection of a direction following round 1 and final acceptance upon 3rd round.
Full Deliverables
Visual Identity Design
This essential step will help us set the direction for the visual identity, and allow you to collaborate with our process at a very early stage.
- R1 - Three (3) separate brand direction moodboards showcasing illustrations, typography, logo directions, art direction, color palettes and other design elements to create the visual identity. A visual concept of your brand's voice/tone and look/feel filtered through three different stylescapes.
- R2 - Further exploration of chosen direction, and incorporation of feedback
- R3 - Refinement and finalization of brand visual identity
Digital Brand Guidelines
Azai Studios converts the visual design system into a practical usage guideline showcasing all aspects of the newly developed brand.
- One (1) personalized website with access to all brand assets
Brand collateral, print, and fabrication design
- Two (2) options for business cards, letterheads, notecards
- One (1) option for branded marketing flyers, presentation decks.
- Preparation of all files for production
Phase 3 →
Web Design
Total Cost $9,500
We will take the defined goals from our strategy and apply them to the new website to showcase the company's story, show current investments and team, and seamlessly integrate social feeds and Newsletter sign-up functionality with additional focus on UX best practices and SEO optimization. The website will be designed for future-proof additions in mind.
The new website will feature the new visual identity created in Phase 2.
Assumptions
- One (1) Round of revision of design files. Written client feedback at each round.
- Copywriting for each section to be provided by client.
- Client provides all website content, imagery, assets, and any other materials we deem necessary.
*COSTS IN THIS ROUND ARE FOR DESIGN ONLY, DEVELOPMENT COSTS SHOWCASED IN PHASE 4
Full Deliverables
Website Design & Prototype
We will conduct a full website audit to suggest the best layout and website practices. Azai Studios will work alongside the Gateway team to ensure all pages are accounted for and organized in the most systemic way possible. Azai Studios may suggest new website flows to improve overall design and outcome.
Stage 1 -- Website architecture & flow
Stage 2 -- Website wireframes
Stage 3 -- Website hi-fidelity design incorporating all visual elements and copy. Hi-fi design will are prototyped to showcase website flow.
- One (1) full website architecture presentation
- One (1) full website wireframe
- Fully designed & prototyped website
- Full list of suggested pages and functionality below
Site architecture to follow current site architecture of https://www.gatewayfund.net/
Home page
About page
Fund Page
Team Page
Media/press Page
Contact Page
Azai Studios
Phase 4 →
Website Development
Total Cost $10,500
After we have full approvals on our website designs, our team will begin coding the website and connecting it to the appropriate CMS Platform.
Assumptions
- Client has full understanding of different CMS platforms and has made an educated decision. Azai Studios will provide CMS options.
- Client has full sign off on all page designs
- Hosting & maintenance billed separately at a monthly to-be-determined rate
Full Deliverables
Full Website Development
The second phase will consist of developing the website designs with full visual identity and photography.
- One (1) fully developed website incorporating all pages from design phase
- Fully responsive website
- QA Testing
- SEO Checklists
- Content Entry
- Analytics connections & integrations
- Hosting & maintenance billed separately
Suggested Add-on →
Organic Asset Production
Total Cost $5,000 - $15,000
For the brand to fully come to life, the content needs to breathe and live within the new brand ethos. Everything, from the brand imagery to the branded lifestyle videos, needs to be strategically incorporated to visually tell a story that should drive customer desire. All organic assets are aimed to be used for website and social media content.
Assumptions
- Agency handles all production, casting, communications, coordination, on-set art direction, storyboarding and shot lists.
- Client responsible for all talent costs. Azai Studios will provide a list of talent for client to choose from with our advice. Talent costs are variable and start from $1,500 pending face and usage rights.
- Client responsible for all location costs, fees, and permits associated with shoots. Azai Studios will coordinate any fees and pass along all costs.
Full Deliverables
Photography - Corporate Shoot
Azai Studios will art direct a full lifestyle photoshoot corporate showcasing the company, its offices and culture.
- Up to a maximum of 20 corporate photos with full rights usage
- Presentation of Art Direction concepts.
- Pre-Production (planning and organizing shoot)
- Production (on-set oversight and execution of creative)
- Post-Production (retouching and asset organization)
Cinematography - B-roll
B-roll of office video if applicable. B-roll of cities if applicable.
- Pre-Production (planning and organizing shoot)
- Production (on-set oversight and execution of creative)
- Post-Production (retouching and asset organization)
Art Directed Stock content
Azai Studios will curated onbrand stock photography to suit needs of brand and project.
- Stock photo research
- Stock video research
- Color correction
- Video editing
*All stock pricing will vary on photo/video selected by client.
