Phases, Deliverables, Costs
Below you'll see a detailed outline of deliverables and fees for the associated activities. In addition, Azai Studios recommends earmarking an estimated $25,000 - $45,500 to put towards additional asset development to be defined mid-way through the project. This can be for additional creative such as motion graphics, illustrations and/or video. We feel that it's important to earmark these funds, and are conscious of the targeted cap for this initial phase of work and establishment of your brand.
For the deliverables listed within this document, Client will pay Azai Studios the following amounts. If additional deliverables or activities are required, additional fees may be incurred. All overages and out-of-pocket expenses will be approved beforehand by Client.
Phase 1 →
Research, Brand Strategy & Positioning
Our goal here is to weave our team into your organization to understand who, what, and how it all works.
Discovery, brand strategy and positioning gives our team a level overview of the company's current inner workings. During this phase, we set out to define the overall brand, vision, mission, positioning and messaging, in addition to client personas, competitive analysis, industry landscape, and brand strategy.
Assumptions
- Client to provide all access to historic and current data (analytics, reports, trends and research reports)
- Client provides all access to current content and copy docs
- Agency may need to purchase industry specific reports in order to provide industry specific insights
Full Deliverables
Azai Studios Strategy Workshop
(1) One creative brief
(1) One strategy deck
- Competitor analysis (a look at immediate, mass and low tier competitors in the marketplace) and industry trends
- Brand content audit
- Business Objective
- Marketing Objective
- Brand Challenge
- Market Context
- Brand Mission
- Brand Slogan
- Uniqueness
- Industry Communication
- Brand Communication Touchpoints
- Brand Values
- Target Audience Hypothetical Personas
- Strategy Execution
- Brand Messages
- Communication Activities
Phase 2 →
Visual Identity Design, Brand Application Design
We'll work together on building a brand identity and collateral that stands out in the marketplace. This phase aims to set the look and feel of the brand and how that rolls out across all digital, print, and experiential touchpoints. We want to create a brand system that can grow with the organization. Azai Studios builds out a fully custom digital brand guidelines which our clients can access at anytime.
Assumptions
- Two (2) rounds of revision provided per presentation.
- Client provides budget of what they wish to spend on printing and signage fabrication so Agency can specify the correct paper and production vendor.
- Art buying as needed.
- Written client feedback at each round, including a selection of a direction following round 1 and final acceptance upon 3rd round.
Example of digital brand portal
PW: azai123
LOKI Seltzers →
Latvia World Expo →
Greenhouse →
Gateway Partners →
Microsoft Truly Secure →
Full Deliverables
Visual Identity Design
This essential step will help us set the direction for the visual identity, and allow you to collaborate with our process at a very early stage. The visual identity will be a complete refresh of the company's logo systems, typography guidelines, color palettes, brand patterns, visual principals, art direction, and any other brand element necessary to tell the company's visual story.
- R1 - Three (3) separate brand direction moodboards showcasing illustrations, typography, logo directions, art direction, color palettes and other design elements to create the visual identity. These directions will showcase all different touch points, from digital to print. A visual concept of your brand's voice/tone and look/feel filtered through three different stylescapes.
- R2 - Further exploration of chosen direction, and incorporation of feedback
- R3 - Refinement and finalization of brand visual identity
Digital Brand Guidelines
Azai Studios converts the visual design system into a practical usage guideline showcasing all aspects of the newly developed brand.
- One (1) personalized website with access to all brand assets
- Brand Logos
- Brand Color pallets
- Brand Typography & Patterns
- Brand Photography art direction
Brand collateral, print, and fabrication design
- One (1) option for business cards, letterheads, notecards
- One (1) option for branded email templates
- One (1) option for marketing flyer design
- One (1) option for branded apparel and bags
- One (1) option for email signatures
- One (1) option for Facebook, Instagram, Linkedin, Medium profile assets
- Preparation of all files for production
Phase 2.2 →
UX, Content Strategy & UI Web Design
We will take the defined goals from our strategy and apply them to the a website to showcase brand's story, products and features. We will seamlessly integrate any data feeds, newsletter sign-ups, and api functionality with additional focus on UX best practices and SEO optimization. The website will be designed with future-proof additions in mind.
The new website will feature the new visual identity created in Phase 2.
Assumptions
- One (1) Round of revision of design files. Written client feedback at each round.
- Azai Studios team will suggest any copy edits to ensure brand personality and voice matches brand strategy.
- Client provides all website content, imagery, assets, and any other materials we deem necessary.
- Phase 3 costs are for UI/UX only. Development coasts showcased in Phase 4.
Full Deliverables
Website Prototype & Designs
We will conduct a full website audit to suggest the best layout and website practices. Azai Studios will work alongside the client's team to ensure all pages are accounted for and organized in the most systematic way possible. Azai Studios may suggest new website flows to improve overall design and outcome based on best UX practices.
Stage 1 -- Website architecture & user flows
Stage 2 -- Website wireframes & Content Strategy for imagery, copy and video
Stage 3 -- Website hi-fidelity design incorporating all visual elements and copy. Hi-fi design are prototyped to showcase website's flow.
- One (1) full website architecture presentation in Figma
- One (1) full clickable website wireframe in Figma
- One (1) full UI design Kit & Library in Figma
- Website copywriting
- Fully designed hi-fi prototyped website with micro-interactions
Organic Content Production
For the brand to fully come to life, the content needs to breath and live within the new brand ethos. Everything from the brand imagery to the branded lifestyle videos needs to be strategically incorporated to tell visually tell a story that should drive customer desire. All organic assets are aimed to be used for website content and social media content.
Assumptions
- Agency handles all production, casting, communication, coordination, on-set art direction, storyboarding and shot lists.
- Client responsible for all talent costs. Azai Studios will provide a list or talent for client to choose with our advisory. Talent costs are variable and start from $1,500 pending face and usage rights.
- Client responsible for all location costs, fees, and permits associated with shoots. Azai Studios will coordinate any fees and pass along all costs.
Deliverables
Photography - lifestyle
$7,500 - $22,500
Azai Studios will art direct a full lifestyle photoshoot showcasing product in use. Aim will be to focus on product benefits and value propositions. Pricing contingent on number of TBD shot looks.
- Presentation of Art Direction concepts.
- Pre-Production (planning and organizing shoot)
- Production (on set oversight and execution of creative)
- Post Production (retouching and asset organization)
Video Cinematography - Lifestyle
$35,500 - $72,500
Video shoot for brand campaign and asset library to be utilized across all social, website, email and growth marketing. Video Shoot will also utilize behind the scenes, cut and edited for campaign fidelity and usage.
- Pre-Production (planning and organizing shoot)
- Production (on set oversight and execution of creative)
- Post Production (retouching and asset organization)
CGI Renderings & Animations
$7,500 - $15,500
High quality product renderings and animations
Phase 2.3 →
Website Development
After we have full approvals on website designs, our team will begin coding the website and connecting it to the appropriate CMS Platform. Project estimates are based on Shopify or Webflow development.
Development Options:
Shopify
Webflow
Custom React Frontend + Headless CMS (will increase development costs by 35%)
Assumptions
- Client has full understanding of CMS
- Client has full sign off on all page designs.
- Hosting & maintenance billed separately at a monthly to-be-determined rate
Full Deliverables
Full Website Development
The development phase will consist of building the website based off of the approved hi-fidelity design. and selected content. We will set up a testing environment to push changes and updates as they progress.
- One (1) fully developed website incorporating all pages from design phase
- Fully responsive website
- QA Testing, Cross browser testing
- CMS setup
- SEO Checklists
- Content Entry & Migration
- Analytics connections & integrations
- CMS training
- Hosting & maintenance billed separately
Key Development Objectives
- Retain existing SEO rankings
- Google Custom Search API
- Document Management with the ability to replace and update document files without needing to reconnect links
- Optimized media to improve site speed and loading time
- Forms capable of conditional logic and custom submission messages
- MailChimp Integration
- Social media integration
