Preliminary Proposal


Merlyn Mind


Webflow Website Setup, Design, Development + Ongoing Support



Last Updated


Proposed By

Azai Studios New York
Harji Singh

New York

Presented to

Sharad Sundararajan

Proprietary & Confidential
The enclosed material is proprietary to Azai Studios. The material presented in this document may not be disclosed in any form or manner to anyone other than the addressee(s) and employees or authorized representatives of the firm/client.

Welcome Sharad

Thank you for taking the time to consider Azai Studios as your agency partner.

About us

On the website that follows, we’re pleased to share an overview of our understanding of the opportunity and our initial thoughts on how we could partner together in developing your new brand, digital touchpoints, and its foundational footprint.

Launched in 2015 by Harji Singh, Azai Studios works with people and businesses to help them in the creation or evolution of their brand experience. We at Azai Studios apply creative and technical thought to deliver effective, sustainable, and inspiring design solutions at scale.

Now as a global agency with team members in New York City, Dubai, and Riga, we seek out diverse opportunities that celebrate cultural diversity and expression. Our reach across continents allows us to work in different time zones, and to collaborate with talent from around the world, all to provide our clients with top quality work. We could continue on in agency jargon but we figured we’d get to the important stuff…

Why us?

We're a small agency, and we're proud of that.

It's not always about the numbers, and we’re only as good as our last project. It lets us to say no to the projects that don't fit our ethos and allows us to be more transparent - because we can.

That's not a thing many agencies brag about, but we love it. We are a tight-knit team. All of us come from larger agency backgrounds, so we’ve seen may pain-points from client-side to agency-side.

We learned that when you work with big agencies, a lot of the time there are things that get in the way of simply doing the best work. Being the small lets us keep the focus on the work itself, and away from the mundane. It lets us be less bureaucratic, which enables out-of-the-box thinking.

Being small lets our clients work directly with our account executives and creative directors.

Being small lets us be as lean as our clients, stay fast, always adapt, always be there and on top of things. Startup ethos, enterprise results.

And last but not least, small means more control over the outcome and less bullshit.

You've got some goals, we got some ways to get there

A full website migration to Webflow

A reliable agency partner
that understands your business and industry.

Ongoing support to help the company scale efficiently.

Phases, Deliverables, Costs

Below you'll see a detailed outline of deliverables and fees for the associated activities. In addition, Azai Studios recommends earmarking an estimated $5,000 - $10,500 to put towards additional asset development to be defined mid-way through the project. This can be for additional creative such as motion graphics, illustrations and/or video. We feel that it's important to earmark these funds, and are conscious of the targeted cap for this initial phase of work and establishment of your brand.

For the deliverables listed within this document, Client will pay Azai Studios the following amounts. If additional deliverables or activities are required, additional fees may be incurred. All overages and out-of-pocket expenses will be approved beforehand by Client.

Phase 1 →
UI Design Review & Updates

The Azai Studios team will do a deep dive into the current FIgma Design file to ensure all pages are designed to WebFlow spec. Our team also suggest edits and designing all mobile versions of each page to align both design and development teams.


  • One (1) Round of revision of design files. Written client feedback at each round.
  • Client provides all website content, imagery, assets, and any other materials we deem necessary.
  • Phase 1 costs are for UI/UX only. Development coasts showcased in Phase 2.

Full Deliverables

Mobile Design Versions for current website figma designs

We will conduct a full website audit to suggest the best layout and website practices. Azai Studios will work alongside the client's team to ensure all pages are accounted for and organized in the most systematic way possible. Azai Studios may suggest new website flows to improve overall design and outcome based on best UX practices.

  • 15 mobile designs based on current website Figma Design File

Phase 2 →
Website Development & Content Migration

After we have full approvals on website designs, our team will begin coding the website and connecting it to the appropriate CMS Platform. 

Development Options:



  • Client has full understanding of different CMS platforms and has made an educated decision. Azai Studios will provide CMS suggestions based on website designs.
  • Client has full sign off on all page designs.
  • Hosting & maintenance billed separately at a monthly to-be-determined rate.

Full Deliverables

WebFlow Development

The development phase will consist of building the website based on the approved hi-fidelity design and selected content. We will set up a testing environment to push changes and updates as they progress.

  • One (1) fully developed website incorporating all pages from design phase. A maximum of 15 unique pages.
  • CMS Configuration & Buildout
  • Fully responsive website
  • QA Testing, Cross browser testing
  • CMS setup
  • SEO Checklists
  • Content Entry & Migration
  • Analytics connections & integrations
  • CMS training workshop
  • Hosting & maintenance billed separately

Key Development Objectives

  • Retain existing SEO rankings
  • Webflow API 
  • Podcasting embded
  • Custom javascripting
  • Optimized media to improve site speed and loading time
  • Forms capable of conditional logic and custom submission messages
  • SalesForce integration
  • MailChimp Integration
  • Social media integration

Total Cost Breakdown




Creative Director



Design Lead



Technical Lead





On-going design / dev support


Payment Schedules: 
50% due at project start
30% due at 50% project completion
20% due at 100% deliverable/launch

Estimated Timing

30 Days

This estimate is given with timely approvals. The formal SOW to follow will encompass a more detailed timeline created with client feedback to account for any days off or suggestions. At project kick off, our team provides a fully web-based interactive timeline gantt chart.

Full interactive timeline delivered upon SOW draft.


Main Technologies - Building a self sovereign identity

Strategy, Branding,  UX & User Flows, UI Design, Web Design, Content Production, Paid Media

Main, (Main Access & Identity Network) is on a mission to restore control of identity and ownership of data back in the hands of people by solving an existing but related problem that lays down the groundwork in an exciting package. To weave the full story together, Azai Studios partnered with the company on creating their full brand strategy, ux/ui designs, website designs, content production, and paid growth marketing.

Visit Website

Svea Solar

Brand Strategy, Identity Design, Website Design

The current visual language of sustainability and green energy is built on clichés. Sweden's biggest solar energy company - SVEASolar wanted to position away from this, giving us an opportunity to fully rebrand SVEA and provide a new strategic angle - PowerShift. Agencies partnered to developed a distinct visual system playing with the notion of ‘power’. This allowed them to create a suite of visual assets that are fresh, bright and forward thinking. Combining the bright electric visual style with the bold product imagery allowed SVEA Solar to sit strategically between creativity and technology. The creative was rolled out across all channels, including the digital platform, brand platform, copywriting, the app and product imagery.

Visit Web App


Branding & UI Redeising

Greenhouse is a leading hiring software company that builds winning hiring cultures for the world’s smartest and most successful organizations. Several agencies partnered together to bring their new brand to life in a fully-optimized digital experience, with demand generation and thought leadership at the center. The new brand was expanded into a thoughtful digital brand and UI component system—pushing far beyond typical conventions and aesthetics seen in the SaaS space, creating a novel way to visualize the Greenhouse product dashboard, syncing it with the new brand, removing the need for tedious asset updates when changes are made to UI.

Visit the brand portal

Truly Secure | Microsoft Partner

Strategy, Branding,  Web Design, Content, OOH ads, Print Design

Truly Secure is a full-service technology company empowering clients with intelligent cloud, IT, and cybersecurity solutions. As a new entrant in the space, they have the unique opportunity to revitalize a traditional industry, and invited Azai Studios to create their young, yet tech-centered visual identity.

Visit Website


Viri - Decentralized anonymous contact tracing

Strategy, Branding,  UX & User Flows, UI Design, Web Design, Content Production, Paid Media

Viri Technologies is on a mission to allow organizations across multiple domains to plug into a single global contact tracing network while allowing them adhere to their own privacy policies and applicable healthcare-data regulations. They deploy a hybrid backend architecture that leverages permissive blockchain technology. The solution is delivered by utilizing our SDK to integrate their API in your existing enterprise mobile app or via a customizable light-weight Viri app. Azai Studios was retained to create the company's full brand, UI/UX, Animations, and mobile app development management.

Visit Website

Core Team

Harji S.

Founder & Creative Director

Harji has over a decade of experience working in branding, marketing, and content production. He started working in the creative field at visual communication and design agency, where he discovered the ins and outs of building brands. He's worked with several noteworthy companies, from Microsoft to Invesco Advisors, McLaren Automotive to Nespresso.

Through his career, Harji was able to work in a wide range of industries spanning from financial services, to real estate, to hospitality, to tech, fashion, automotive, and luxury brands. After working his way up to Creative Director at BBDO group, he ventured onto founding his own Creative Agency. With award-winning work and teams in New York, Dubai, and Riga, his focus remains on creating brands that drive businesses forward.

Krists D.

Lead Designer

Krists is a Birmingham City University graduate with 8 years of experience in graphic design, creating visual identities and design systems for various clients both locally and internationally. He is the founder of brand guideline tool Corebook and internationally published project 21wallpaper. Krists joined the Azai Studios team in 2017 and is now the head of Design. Krists is also the studio lead for Azai Studios Riga.

Japna K.

Lead Strategist

With her global media agency experience, Japna brings a diverse background working across multiple disciplines ranging from Research and Consumer Segmentation to Brand strategy and quantifying campaign success through Measurement solutions. She brings years of experience working with an impressive portfolio of clients, from Fortune 500 companies to smaller start-up brands. Japna now handles all client Accounts and Strategy at Azai Studio's New York City office.

Client References

Next Steps ...

Azai Studios will draft a proposal based on the list of required services and send it to the Client main contact person.

Azai Studios works on drafting a full Master Service Agreement and Statement Of Work and sends to client for signature along with 1st invoice.

Project Kickoff meeting.

Interested in learning about our full process? Visit our process page.