Bond Communications

Strategy • Brand Identity

Bond Communications is a technology integrator from the UAE with over 30 years of experience working on some of the most prestigious projects in the Gulf Region. The brief was to come up with a new brand position and visual identity system, desktop and mobile website to showcase their company's culture, capabilities, and portfolio of projects.

There was something that attracted us to brutalism, in your face design when it came to BOND's brand strategy. We reviewed the famous guidelines for brutalism design and decided on pushing the identity to bold, large typography, but knowing where the boundaries are,