Strategy • Brand Identity • E-Commerce Web Design • Photography

RIYA is a New York-based clothing brand for sophisticated, savvy women who maintain a unique wardrobe. RIYA offers approachable luxury in a fashion-forward line of handmade garments, featuring traditional Indian sewing and embroidery techniques. Azai Studios was retained to develop the brand’s visual identity, website, content, and campaigns.

The RIYA logotype is a custom wordmark that is simple and feminine. The curve in the R is reflected in both stems of the Y, which creates a delicate balance between luxury, tradition, and artisanal craftsmanship. Contrast within the letterforms makes the wordmark feel elegant and fashion-focused.