RIYA

Strategy • Brand Identity • E-Commerce Web Design • Photography

RIYA is a New York-based clothing brand for sophisticated, savvy women who maintain a unique wardrobe. RIYA offers approachable luxury in a fashion-forward line of handmade garments, featuring traditional Indian sewing and embroidery techniques. Azai Studios was retained to develop the brand’s visual identity, website, content, and campaigns.

RIYARIYA

The RIYA logotype is a custom wordmark that is simple and feminine. The curve in the R is reflected in both stems of the Y, which creates a delicate balance between luxury, tradition, and artisanal craftsmanship. Contrast within the letterforms makes the wordmark feel elegant and fashion-focused.

RIYA