City of Liepaja

OOH Ad Design • Campaign Strategy • Content • Print Design

The city of Liepaja, on the western coast of Latvia, boasts stunning beaches, an active sports scene, vibrant culture, and of course, a constant sea breeze. In an effort to bring more people to the city during the summer months, the city worked with us to create a seasonal campaign matching locals with visitors for cultural experiences and recommendations. So go ahead, get blown away by Liepaja.

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An invitation to the sea

Out of home posters in surrounding towns feature our central graphic, a series of lines representing the wind of the sea, along with a personal invitation from the Liepajans. The flexibility of this mini brand identity allows for cohesion across any touchpoint.

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The sound of Liepaja

By animating the visual identity of the campaign, and adding the sound of a building breeze, the concept can live across digital mediums with added richness. 

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