Out of home posters in surrounding towns feature our central graphic, a series of lines representing the wind of the sea, along with a personal invitation from the Liepajans. The flexibility of this mini brand identity allows for cohesion across any touchpoint.

By animating the visual identity of the campaign, and adding the sound of a building breeze, the concept can live across digital mediums with added richness. 

The iconic visual identity of this campaign allows for use on apparel as well as across social media, giving the Liepajans an opportunity to represent their home and welcome visitors to their city by the sea. 

We worked alongside the hospitality company's team to brand a harmonious identity. The wordmark and graphical elements set a tone of elegance. Hand selected textures and quality materials are used throughout every touchpoint to capture the notion of care, craftsmanship and utility. An absence of ostentatious elements serves to formulate an timeless sense of appearance.