GILK, MILK

Strategy • Brand Identity Design • illustrations • Web Design

GILK is a leasing conglomerate based in St. Petersburg and Moscow that provides highly specialized equipment for the construction, telecommunications, and railway industries. In an effort to stand out from the current, dull marketplace, they approached us to create a quirky brand identity to showcase their capabilities and culture. 

A modular logo for a suite of brands

With complete creative freedom, Azai Studios created a funky and fresh logo that can be adapted across GILK’s three brand names. 

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Endless verticals, one GILK

We partnered with illustrator J Andzans to create an ecosystem showcasing each vertical within GILK, MILK, and Innovative Ventures. With each element showcasing movement and life, the forward-facing and evolving brand vision shines through.

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Adaptable visuals for every touchpoint

By creating visuals with print, web, and social in mind, we allow for strategic freedom and future-proof identities.

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An evolving brand system

As GILK grows, the visual identity has room to grow too. For every new vertical that GILK enters, new illustrations can seamlessly work their way into the brand, setting the business up for success for years to come.