Brand Identity Design • Website Design • Web Development
Celebrity-filled restaurant L’Avenue is making culinary history by upping the standard for fine dining service while putting out remarkable food. We worked with the hospitality company's marketing teams to create a brand identity with the same level of thought and craft as went into creating the restaurant itself.
While developing the L’Avenue brand identity from the ground up, we determined that a simple wordmark, free from extraneous elements, would offer the flexibility needed for the logo’s application across print and digital touchpoints.
To compliment the simple wordmark, only the highest quality printing materials and accents are used to reflect the craftsmanship and quality of the restaurant.
Art of the Menu listed L’Avenue in their awards for best menu of the year. With gold accents set against dark green paper, the menus set the scene for an elegant experience on the shores of the Caspian Sea.
"We had a unique opportunity to update our brand strategy, brand identity, and do a full website redesign at the same time. The team at Azai Studios Riga made sure collaboration was a big part of this project and i think it's what made the brand so strong. They made sure it would work on all mediums, especially our print, which is one of the things everyone talks about when they visit our establishment.”
Translating the physical experience of dining at L’Avenue into a digital medium requires exceptional attention to detail, craft, and user experience. Both desktop and mobile versions give users a glimpse into the world of elegance within L’Avenue. With options to view in multiple languages and to make reservations online, the experience invites users to endure the atmosphere for themselves.