Azai Studios - Creative Agency in NYC

We started this firm for brands and organizations to cut through the BS and decode what your customers want and what your business needs. We don't chase fleeting trends or peddle “what’s-hot-right-now” visuals. We build brands that deliver and endure, transforming your investment into a long-term, evolving asset. No fluff, no filler—just purely informed insights synthesized into creative work that drives your bottom line.
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We hope this resonates with you. If so, we're probably a great fit.

It’s been 6,201 days 32 hours 24 minutes 52 seconds since we started helping brands tap into their full potential.

Guiding principals

Make decisions like entrepreneurs…

We're in it to create thriving businesses for both our clients and ourselves. We have hands-on experience in founding, scaling, exiting, and investing in businesses and venture funds. We possess deep insights into generating cash flow, and fostering sustainable operations.

Our approach encourages thinking on a grand scale, embracing bold and long-term strategies, and the courage to take substantial risks—because with greater risks come greater rewards.

When designing, allow form to follow function…

Design shouldn't just look pretty. It should solve problems and drive results. It’s not just to show off on a portfolio; it should be strategic and move the needle.

Don’t sell hours, sell solutions…

Hourly rates often disconnect your goals from the creative process. Surprise costs can arise from estimates made without clarity. Instead, we go for value-based pricing.

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Startup vibes, yet enterprise results…

Being small lets us keep the focus on the work itself, and away from the mundane. It allows us to be less bureaucratic, which enables out-of-the-box thinking.

Add value before asking for value…

We’re good at saying no. Before we take on any engagements, we ask ourselves if we can actually add value, make an impact for both our clients, and us.

Let positivity foster opportunity…

Pessimism kills progress. We are optimistic about the future and, in turn, promote creativity and ideas with grit.

People

We're small, and we're proud. Each team member comes from a creative practice, so we've seen many pain points from client-side to agency-side. Being small lets us keep the focus on the work itself and away from the mundane. It allows us to be less bureaucratic, which enables out-of-the-box thinking.

Warren Velazquez

Paid Media & Program Lead

Harji Singh

Founder

Savannah West

Design Lead

Polina Gordovich

Accounts Lead

Dhruv Sachdev

Technology Lead

William Mobayed

Partnerships Lead

Joseph Simon

Experiential Lead

+ Our trusted network

of freelance collaborators

FAQs

Choosing the right partner for your brand is crucial. We aim to start our partnership with you by offering clear, direct, and dependable information, empowering you to make well-informed decisions for your project.

This section is designed to provide clarity and dispel any doubts, ensuring a seamless and straightforward experience as you begin your engagement with us.

How do you bill?

We bill at a milestone based cadence, with a 30% deposit due at project start.

What are the other organizations you have worked with?

From Microsoft to Spotify, from 1 Hotels to the Meatpacking Districts of New York City, from startups in garages to unicorns being listed tomorrow on the NYSE. Perhaps you're next?

We already have a brand, can you just help us with a new website?

Absolutely! While we excel in comprehensive brand building, we understand the value of each piece of your brand's puzzle. If you're looking to refresh, update, or completely overhaul your website, we're here to help. Our team brings a wealth of experience in creating websites that not only look stunning but also perform flawlessly, ensuring they align perfectly with your existing brand identity and business goals. 

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Our process involves a deep dive into your brand's ethos, target audience, and objectives to ensure the new website effectively communicates your brand's message and values. Whether you're aiming for a straightforward refresh or a more complex web presence with integrated features, we tailor our approach to meet your specific needs, ensuring your new website stands out in the digital landscape and drives results.

How long does the work take?

Brand Accelerator: A swift 3-week process designed for bootstrapped and early-stage brands, providing essential tools to kickstart your brand’s journey.

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Brand Evolution + Webflow Website: A comprehensive brand overhaul and a standout online presence, all wrapped up in a 12-week engagement. Ideal for Seed to Series A brands ready for a bold new strategy.

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Brand Mastery: Targeting Series B+, Enterprise, and E-com brands, this extensive process unfolds over 16+ weeks. It's our most comprehensive engagement, often transitioning into an ongoing Agency of Record relationship for continuous strategic and creative support.

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For those looking for something more tailored, we also offer a la carte engagements. These options allow us to flexibly adapt to your specific needs, ensuring that our collaboration is just the right fit for your brand's unique challenges and objectives.

What makes a brand a good fit for our agency?

Organizations that understand the investment required to push boundaries and set a new benchmark in their industry, as well as recognizing the value of brand building and its long-term effects on their customers.

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This involves a readiness for transformative collaboration, marked by a visionary outlook, openness to innovation, and a commitment to sustained growth. We seek partners who are adventurous, willing to engage in a dynamic exchange of ideas, dedicated to inclusivity and diversity, and appreciate the profound impact a well-crafted brand can have on customer loyalty and market presence.

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If you're poised to redefine your space, embrace strategic risks, and build a meaningful legacy with an eye on the lasting influence of your brand, we're here to propel your journey forward.

Have you worked with brands in regulated industries?

For sure, we've extensively worked across regulated sectors including government, finance, and healthcare, collaborating with entities under guidelines from the SEC, FINRA, City Municipalities, and adhering to HIPAA standards.

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Our expertise not only lies in understanding these complex regulations but also in executing effective marketing strategies that comply and resonate. We blend compliance with creativity, ensuring our clients' brands are both impactful and aligned with industry standards, showcasing their unique strengths in a competitive marketplace.

What are the typical industries you work in?

Our firm’s superpower lies in being industry-agnostic. We thrive across a spectrum of sectors—be it B2B or B2C technology, real estate, financial services, consumer goods, hospitality, or luxury. This diversity fuels our unique insights and innovative approaches, allowing us to craft standout ideas that resonate across any market. 

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Our secret? Cross-pollinating insights and strategies, leveraging the best from each sector to build brands that not only catch the eye but capture the heart. Our approach goes beyond mere experience; it's about bringing depth, creative, and relentless innovation to every project.  Being industry-agnostic lets us push boundaries and create brands that are not just seen but felt, transforming challenges into opportunities to leave a lasting impact.

This is great and all, but how much does working with you cost?

We pride ourselves on bespoke solutions, so we don't offer one-size-fits-all pricing. Each brief we receive is as unique as the project itself, with varying requirements that influence the overall cost. Typically, our services average around $10,500 per week. However, if you're part of our VC network, striving to make a positive impact on the planet, or a non-profit organization, we offer tailored rates to support your mission. Think you fit the bill? Drop us a line!