Who - What - How
We understand that branding is more than just a logo or a cool font; we see it as a process of strategy and design working together in harmony to create something memorable. A brand is how you feel after you've interacted with a company. It stems from internal company culture all the way to consumer-facing interactions. That's why we focus our creativity on impactful ideas for design, before executing and weaving those into organizations.
01 Understand
Most underestimate how important it is to first understand the task at hand. What are the goals of this engagement? What do we want out of it? Who is our audience, and what is the best way to communicate with them? By taking the time to diagnose what drives your audience’s needs, perceptions and behaviors, we reveal concepts that drive brands forward.
02 Strategize
We take into account your competition, where you want to position yourself in the marketplace, and the goals outlined in the engagement. We conduct workshops with all the key stakeholders and reveal your company's culture, personality, customer, voice, and impact to develop a tight-knit creative brief for the engagement. We help our clients understand who they are and who they want to become.
03 Design
Ahhh, design, less is more and simplicity is vital. Many fall into the trap of just making things look pretty, but we have a founding principle that great design solves problems. By weaving strategy with the right-side of our brains, we design memorable brand identities, experiences, campaigns, and digital products all while tying it back to our insights and ensuring we are solving a defined problem. Oh and yeah, we also make it beautiful.
04 Produce, Execute, Adapt
A good brand transcends both digital and physical mediums. It becomes the experience you have with a company, and why you come back or recommend it to someone else. We make sure that we create content that communicates across multiple channels, from product shots, e-commerce photoshoots, lifestyle photoshoots, illustrations, animations and brand videos. All while placing the media in the correct outlets, tracking results and adapting as we move forward to reach our defined goals.
We're small, and we're proud.
Each department lead comes from larger agency backgrounds, so we've seen many pain-points from client-side to agency-side.
Being small lets us keep the focus on the work itself, and away from the mundane. It allows us to be less bureaucratic, which enables out-of-the-box thinking.
We weave ourselves into our client's organizational structure and provide them with the creative support and consulting they need to grow. Our clients think of us as the "cool department" they don't currently have.
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