Introduction

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Ivira Health provides care that’s always available, whether it's immediately needed or for ongoing support. From prescriptions and infusions to home health services, Ivira is dedicated to making sure you're well taken care of. Recognizing that everyone’s health journey is unique, Ivira has created a diverse range of services to support you at any stage of your wellness journey.

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Challenge

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As Ivira expanded from a small pharmacy to a multi-state healthcare provider, the need for a unified brand that reflected its comprehensive services and patient-centric approach became crucial. The company’s aim was not only to maintain continuity in patient care during the transition but to enhance its visibility and reach across various states.

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Solution

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Azai Studios was tasked with creating a fresh, approachable brand identity that resonated with both existing patients and potential new ones. The new branding needed to harmonize with the sub-brands of all Ivira’s services without losing a sense of community feel and accessibility. The design team chose colors and themes that were soothing and inviting, aligning with the company’s empathetic approach to healthcare.

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Execution

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Azai Studios developed a complete visual and digital overhaul for Ivira Health. This included:

• Designing a new logo and brand palette that reflects Ivira's friendly, patient-focused service.
• Building a fully functional website on Webflow, ensuring ease of maintenance and updates.
• Coordinating the branding across all digital and physical spaces to ensure a seamless patient experience.

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Outcome
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The rebranding was a resounding success, with Ivira Health seamlessly transitioning from Greenhill Pharmacy to a robust healthcare brand servicing over 20 states. The new brand identity not only unified the various service lines under Ivira Health but also significantly boosted the company’s growth and expanded its reach. The website and digital tools implemented have made healthcare more accessible, and the eCommerce strategies introduced have tapped into new markets.